Objectives & evolution
Every objective vs target, with its trend over time. Switch the granularity to see daily, weekly, or monthly movement.
Total platform activity
Every settled bet the platform has ever matched, across every product, split by the money that stands behind it. Take the total or take any single line: nothing here is omitted and nothing is blended.
Lifetime activity by product and backing
Component detail
Conviction campaigns
X-native promo positions granted to gated accounts, settled against a real market outcome and paid in spendable credits. DB-only by design: no order in the book, so these never appear inside orderbook volume. Counted here on their own line, with the conversion rate to real trading.
Growth over time
Month-over-month trajectory. The current month is partial (MTD) and still climbing.
Monthly volume
New users / month
Monthly active users
Monthly fees (2% ledger slice)
Volume composition
What the headline volume is actually made of. Organic is the only slice backed end to end by user money; credit-subsidized is house credit spent by users; house is market-maker liquidity on one side of the match.
Organic vs total, by month — the gap is house-funded
Lifetime composition
User value
Half of users bet small; revenue concentrates in a few. The strategic goal is to lift the median and broaden the base.
ARPU by signup cohort — is each new cohort worth more or less?
Acquisition & experiments
High-value user acquisition: funded (≥$10) and whale (≥$100) creation, retention quality, and every growth experiment scored against its pre-registered success criteria.
Newly funded users / month — users crossing $10 lifetime volume
New whales / month — users crossing $100 lifetime volume
New users by channel — GA4 first-touch, last 28d
Channel quality — % of channel users funded / high-value
Experiments
Geography & marketing efficiency
Where traffic comes from vs where it converts to value — the core question for the acquisition strategy.
Traffic by country
Traffic share vs $100+ conversion — tall-orange / short-green = low-quality
Daily momentum
Last 14 days of settled volume and the weekly-active-user trend.
Daily volume (14d)
Credits emitted vs burned (14d)
Weekly active users
All KPIs
Complete metric reference — every number the agent tracks, grouped by area.
Creator attribution
Confirmed tails and creator ledger totals. Modeled fees are estimates; reconciled fees have payout evidence. Units on creator cards exclude fees.
Data integrity
Re-run on every snapshot. Each check names the source of record it compares against, so any number on this page can be traced or challenged. Warnings are real and disclosed, not hidden.
Product-Owner report
Auto-generated daily by the agent: readiness verdict, drift flags, and recommendations.